Harsh words to hear but totally justified! Nonprofits are very
eager, to say the least, to find an easy way to make money. Many times volunteer
board member are too busy with their own jobs and family, so it seems very
appealing when a "new money making idea" is thrown out which requires
little time or effort on their part.
In the United States it seems there are thousands and thousands
of companies that make a living going from town to town and city to city
offering this brand of fundraising to the local nonprofits. One touted "new idea" might be to bring in a circus or some other form of
entertainment and selling tickets while also providing a few to "needy
children" in town. All of this sounds on the surface to be real warm and
fuzzy only to find out the people who are calling all your local businesses are
walking away with 75% or more of the money that is raised. These boiler room
operations many times act as if they are local people themselves and tout that
the money they raise goes to a long list of worthy organizations. Other ideas
include selling ads in booklets, calendars or selling coupon booklets giving
discounts to people who shop at various stores and the list goes on and
on.
All states have solicitation
divisions that are supposed to regulate nonprofit fundraising activity.
However many small nonprofits are not even aware that these regulations exist
and as long as they continue to agree with the companies that are offering their
brand of fundraising the cycle continues.
With the internet heating up there are a lot more new
opportunities that seem to be popping up daily. Nonprofit mail boxes will soon be full, if they are not already overflowing, with
offers to set up your own online store! Make lots of money! It's free! Also many
nonprofits are taking donations online which means setting up merchant accounts
to take credit cards or taking checks online all with the hopes of getting more
money faster and more often all with a fee involved! The keyword on all these
new and fast ideas is CAUTION!
The proven long term fundraising solutions still require hard
work. It takes a strong board of directors, volunteers and committed staff.
Raising money takes time and energy. Allowing your name to be prostituted and
used by everyone makes your chances of ever really becoming well respected in
the communities you serve tough at best. There are no quick fixes or easy answers
in raising money. It starts with friend raising and building a name awareness
and gradually moves to asking individuals for money not just your local
businesses.
The watch word to remember is to take heed and Be
Cautious!
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