|
Direct mail marketing remains one of the most
powerful and economic ways to reach a target audience—delivering your
message directly to your prospects through the U.S. mail for pennies. The
beauty of direct mail marketing is that it’s a medium that works regardless of
budget—big or small. Please note however that it is very important when
comparing between several direct marketing agencies that you truly investigate
each company's experience in the direct mail marketing industry!
For specific guide books on how to get the most out of your direct mail click here!
Selecting the Best Lists -
By Nancy
Grohol, Lyons Direct Communications
How should I use direct mail?
Click
here for more information.
L.A. Communications offers a
combined 45 years of experience in direct mail fundraising and non-profit
operations with a national ministry. For the last nine years, L.A.
Communications has offered its ministry clients quality service in the area of
total ministry development. In a world where morality is often treated as a vice
rather than a virtue, we still believe in old-fashioned honesty in our business
dealings.
Services Include:
-
Product
Management
Experienced, knowledgeable professionals handling your project from
start to finish.
-
Laser Printing
Document setup and mail list merging. Personalizing components using
high quality laser printers.
-
Inkjet Printing
Personalizing various mail pieces on a high speed inkjet for mass
production.
-
Data Processing
CASS Certification, postal presort, and duplication removal using
customer provided mail lists.
-
Data Entry
Entering financial gifts sent in by partners of ministries and
receipting them for their contributions.
|
- Graphic Design
Designing your direct mail package from clients
concepts and specifications.
-
Print Shop
Two and four color, duotones, halftones, and bleeds.
-
Bindery
Cutting and folding to the specifications needed for insertion.
-
Machine/Hand Insertion
Generic and two way matching packages inserted and zipped using a
machine inserter. Three and four way personalized matches are done
per hand insertion. Each procedure is done using impeccable quality
control.
-
Fulfillment
Partners requesting books, videos, and information from ministries.
|
United Printing & Mailing has been
serving the direct mail marketing industry since 1969 and has strategically
implemented a wide range of capabilities to support and improve the results of
your direct mail marketing. This has made them one of the premiere direct
marketing agencies in the western United States! You can reach them toll
free by calling 1-800-645-6659 for a free, no-obligation quote on your next
direct mail marketing project. United
Printing & Mailing full-service direct marketing agency offers the following
direct mail marketing services:
- In-house web & offset direct mail printing
- Mailing list acquisition
- Mailing list data management
- Direct mail design
- Direct mail copywriting
- Laser-imaging
|
- Inkjet addressing
- CASS certification
- In-house USPS mail certification
- Folding, inserting & tabbing
- Experienced, service-oriented staff!
|
United Printing
& Mailing has developed a few free direct marketing tips you can access by
clicking here.
These direct marketing tips and tactics will help you form strong direct
marketing strategies and make your direct mail campaign run smoothly. Download
cheat-sheets about some of our direct marketing tips today to help you simplify
and make the most of your project!
OSG 703 Special Standards - Standard Mail—Nonprofit Eligibility
This guide is an overview of the eligibility standards for
Nonprofit Standard Mail rates. It contains frequently asked
questions and links to the DMM for complete information.
USPS - Nonprofit
Frequently Asked Questions
What can I
typically mail at the Nonprofit Standard Mail rates? Nonprofit Standard Mail is
printed matter such as pamphlets, newsletters and direct mail that weighs less
than 16 ounces and is eligible for significant reduced rates as a nonprofit
mailing. You will need your Nonprofit ID number and city of original
authorization to mail at the Nonprofit Standard rates.
USPS
- How to Prepare Nonprofit Mail
Except for
the restrictions on content, mail sent at nonprofit rates looks just like
regular Standard Mail. The only difference is the required marking for nonprofit
mail. Nonprofit mail is sorted and prepared the same way as regular Standard
Mail.
USPS - Who Qualifies for Nonprofit Rates?
Individuals are NOT eligible for nonprofit rates; also, not every organization
is eligible, even though you may think it qualifies based on the list above.
Quick Service Guide 670, Nonprofit Standard Mail Eligibility gives an overview
of nonprofit rates and eligibility. How to apply for permission to use nonprofit
postage rates?
USPS
- How to Apply for Authorization to Mail at Nonprofit Rates
Until you receive nonprofit authorization, you must pay
postage at the regular (higher) Standard Mail rates. Once you have been approved
to mail at nonprofit rates, in order to keep that authorization, you must make a
mailing at nonprofit rates at least once during a two-year period at each office
where you are authorized. A copy also will go to the post office where you are
authorized to mail at Nonprofit rates.
Postal Explorer
is a virtual library of
postal information designed for business mailers. It puts a wealth of postal
information at your fingertips in an easy-to-use format. The powerful search
feature lets you quickly find information in a single publication or across a
range of publications. You can also view a publication by clicking on the
publication title.
USPS Domestic Calculator
http://postcalc.usps.gov/
USPS International Calculator
http://ircalc.usps.gov/
|
