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Direct mail marketing remains one of the most powerful and economic ways to reach a target audience—delivering your message directly to your prospects through the U.S. mail for pennies. The beauty of direct mail marketing is that it’s a medium that works regardless of budget—big or small. Please note however that it is very important when comparing between several direct marketing agencies that you truly investigate each company's experience in the direct mail marketing industry!

Effective November 23, 2008 the United States Postal Service now requires address lists for standard mail to be cleared of incorrect addresses every 95 days, rather than every 185 days as previously required.

The new ruling, announced earlier this year, is meant to decrease the number of undeliverable mail pieces processed by the post office. The rule has been expanded to Standard (nonprofit discount rate) mailings. It originally only applied to First Class mail

In order to meet the new Move Update standards, a mailer must update its addresses using one of five methods approved by the Postal Service. For a list of those methods and other information, click here. The method recommended by most mail houses is the National Change of Address (NCOA) update method.

To comply, mailers must update their mailing lists to account for recipients who have moved every 95 days at minimum. For example, a mailing entered on Nov. 23 must bear names and addresses that were updated no earlier than August 20.

Nonprofit organizations that do not update addresses they mail to within 95 days, verified by submission of a Certificate of Move Update Compliance (PS Form 6014), may be charged First Class postage on their entire mailing.

For additional information, go to www.usps.com or contact the post office where you enter your mailings.

Selecting the Best Lists - By Nancy Grohol,  Lyons Direct Communications

How should I use direct mail? http://www.idealist.org/if/idealist/en/FAQ/QuestionViewer/default?section=08&item=07

L.A. Communications offers a combined 45 years of experience in direct mail fundraising and non-profit operations with a national ministry. For the last nine years, L.A. Communications has offered its ministry clients quality service in the area of total ministry development. In a world where morality is often treated as a vice rather than a virtue, we still believe in old-fashioned honesty in our business dealings.

Services Include:

  • Product Management
    Experienced, knowledgeable professionals handling your project from start to finish.

     

  • Laser Printing
    Document setup and mail list merging. Personalizing components using high quality laser printers.

     

  • Inkjet Printing
    Personalizing various mail pieces on a high speed inkjet for mass production.

     

  • Data Processing
    CASS Certification, postal presort, and duplication removal using customer provided mail lists.

     

  • Data Entry
    Entering financial gifts sent in by partners of ministries and receipting them for their contributions.

  • Graphic Design
    Designing your direct mail package from clients concepts and specifications.

     

  • Print Shop
    Two and four color, duotones, halftones, and bleeds.

     

  • Bindery
    Cutting and folding to the specifications needed for insertion.

     

  • Machine/Hand Insertion
    Generic and two way matching packages inserted and zipped using a machine inserter. Three and four way personalized matches are done per hand insertion. Each procedure is done using impeccable quality control.

     

  • Fulfillment
    Partners requesting books, videos, and information from ministries.

 

United Printing & Mailing has been serving the direct mail marketing industry since 1969 and has strategically implemented a wide range of capabilities to support and improve the results of your direct mail marketing. This has made them one of the premiere direct marketing agencies in the western United States! You can reach them toll free by calling 1-800-645-6659 for a free, no-obligation quote on your next direct mail marketing project.  United Printing & Mailing full-service direct marketing agency offers the following direct mail marketing services:

  • In-house web & offset direct mail printing

  • Mailing list acquisition

  • Mailing list data management

  • Direct mail design

  • Direct mail copywriting

  • Laser-imaging

  • Inkjet addressing

  • CASS certification

  • In-house USPS mail certification

  • Folding, inserting & tabbing

  • Experienced, service-oriented staff!


 

Quick Service Guide 703

Special Standards

Standard Mail—Nonprofit Eligibility

January 18, 2009

Printer-Friendly PDF

Eligibility Overview (703.1.0)

Only qualified political committees, voting registration officials, and organizations that meet specific standards for qualified nonprofit organizations and that have received specific authorization from the USPS may mail eligible matter at the Nonprofit Standard Mail prices. Except for previously accepted mailings being deposited under a plant-verified drop shipment program (705.15.0), nonprofit mailings presented for USPS acceptance must include a properly prepared mailing statement bearing the national authorization number of the approved nonprofit organization. Pieces mailed at the Nonprofit Standard Mail prices must meet the general standards for Standard Mail (243.2.0 for letters, 343.2.0 for flats, 443.2.0 for parcels) and the standards specific to any other discount or price claimed.

Qualified organization: the organization is not organized for profit, and none of its net income inures to the benefit of any private stockholder or individual. Types of organizations that may qualify (703.1.2): religious, educational, scientific, philanthropic, agricultural, labor, veterans, and fraternal. Voting registration officials and national and state political committees may be qualified without regard to their nonprofit status.

Ineligible nonprofit organizations (703.1.4): service, social, and hobby clubs; citizens' and civic improvement associations; state, county, and municipal governments are generally not eligible.

Eligible and ineligible matter:

  • Prohibitions and restrictions: Nonprofit prices are not permitted for mailing promotional material for credit cards, and promotional material for insurance policies, and travel arrangements is restricted. Authorized organizations may not let any other person or organization use their authorizations to mail at Nonprofit Standard Mail prices.

  • Cooperative mailings: mailable at Nonprofit Standard Mail prices only if each cooperating organization is individually authorized to mail at Nonprofit Standard Mail prices where the mailing is deposited.

Authorizations: PS Form 3624 with supporting documentation is required to be submitted and approved prior to mailing at Nonprofit Standard Mail prices; PS Form 3623 is required for any additional mailing office without PostalOne! access.

Annual presort mailing fee: $180.00. Destination price eligibility: standards in 246 for letters, 346 for flats, or 446 for parcels.

Addressing (602.1.0)

Name and return address on outside of mailpiece must be that of the authorized organization; pseudonyms or bogus names of persons or organizations prohibited (703.1.5). All matter mailed at Nonprofit Standard Mail prices must identify the authorized organization. The authorized organization's name and return address must appear in at least one of two places: on the outside of the mailpiece or in a prominent place on the material mailed.

Physical Standards

Same as Standard Mail generally; some restrictions on promotional material (703.1.6).

See Quick Service Guide for the specific type of matter you wish to mail.

Mail Preparation

See Quick Service Guide for the specific type of matter you wish to mail.

Marking: "Nonprofit Organization" or "Nonprofit" or "Nonprofit Org."

Postage statement: See individual Quick Service Guides.

Identification: The name and return address of the authorized nonprofit organization must be either on the outside of the mailpiece or in a prominent location on the material being mailed (703.1.5).

For mail preparation graphic, see the appropriate Quick Service Guide.

For specific prices and preparation standards, see the following Standard Mail Quick Service Guides:

240a, Nonmachinable Letters

240b, Machinable Letters

240c, Automation Letters

240d, Enhanced Carrier Route Letters

340a, Nonautomation Flats

340b, Automation Flats

340c, Enhanced Carrier Route Flats

440a, Machinable Parcels

440b, Irregular Parcels

440c, Enhanced Carrier Route Irregular Parcels

440d, Not Flat-Machinable Pieces

Postage and Payment Methods

Precanceled stamp (604.3.0), meter (604.4.0), or permit imprint (604.5.0); applicable conditions and restrictions.

Frequently Asked Questions

Q. What is Nonprofit Standard Mail?

A. Nonprofit Standard Mail is printed matter such as pamphlets, newsletters, direct mail, or merchandise that weighs less than 16 ounces and is eligible for nonprofit prices mailed by an authorized nonprofit organization.

Q. What can an authorized organization mail at nonprofit prices?

A. An authorized organization can mail only its own mail.

  • A product may be mailed at Nonprofit Standard Mail prices only if it meets one of the following requirements:

· The product must be a low-cost item. "Cost" is based on the price paid by the nonprofit organization to acquire the product, and not the sale price. (At the beginning of each calendar year, the value of low cost is adjusted for the cost of living (see 703.1.6.11 for current cost)).

· It must be a gift or donation obtained by your organization at no cost or,

· It must be a periodical publication of a nonprofit organization. (If any eligible product contains advertising, it is also subject to the information provided below.)

Q. What types of advertising are not eligible?

A. The following types of advertising are not eligible:

  • Any advertisements that promote credit, debit, or charge cards are always prohibited at Nonprofit Standard Mail prices.

  • Advertising that promotes or offers any insurance policy is ineligible for Nonprofit Standard Mail prices, unless it is promoted to members, donors, supporters, or beneficiaries of the authorized mailer and provided the policy coverage is not generally, otherwise, commercially available.

  • Advertising or announcements that promote the availability of any travel arrangement are ineligible unless the arrangement is promoted to members, donors, and supporters of the organization, and the reason for the travel must contribute substantially to the organization's qualifying purpose.

Q. How can I make sure my newsletter meets the content requirements of a Periodicals publication?

A. To meet those requirements, a newsletter must:

  • Have a title printed on the front cover.

  • Consist of printed sheets and not be reproduced by stencil, mimeograph, or hectograph processes.

  • Contain an identification statement within the first five pages. This statement must include the title; issue dates; publication frequency; name and address of the organization; issue number; International Standard Serial Number, if applicable, and the subscription price, if applicable.

  • Have contents that are at least 25% non-advertising.

Q. I want to hire a mailing house to print and mail my organization's newsletter. We are authorized to use Nonprofit Standard Mail prices, but the mailing house isn't. Is the mailing eligible for Nonprofit Standard Mail prices?

A. As an organization authorized to mail at Nonprofit Standard Mail prices, you can use a commercial firm to prepare and present your mailing for you at those prices. The issue is whether the arrangement is a legitimate "principal-agent" relationship. If you are paying a fee to the mailing house to prepare your mailing, and the mailing house has no other interest in the mailing, it should be eligible for Nonprofit Standard Mail prices. However, if the mailing house shares in the advertising revenues, places its own advertisement(s) in the mail piece at no cost, or at a discount, or will not receive any fees for its services (reimbursement for expenses), the mail piece would probably not be eligible for Nonprofit Standard Mail prices. Under this arrangement, the mailing house now has a vested interest in the mailing and is no longer functioning in an agent capacity.

For the specific DMM standards applicable to this category of mail, consult the DMM sections referenced above and the general sections within each DMM module.

Source:  703 Special Standards - Standard Mail—Nonprofit Eligibility

Postal Explorer is a virtual library of postal information designed for business mailers. It puts a wealth of postal information at your fingertips in an easy-to-use format. The powerful search feature lets you quickly find information in a single publication or across a range of publications. You can also view a publication by clicking on the publication title.

USPS Domestic Calculator  http://postcalc.usps.gov/

USPS International Calculator http://ircalc.usps.gov/
 



 

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