If you are the executive director of a nonprofit you find out quickly that you
can get overwhelmed in a hurry. You may feel your job requires you to not only
make sure the program is running like it is suppose to, but also make sure there
is money available to pay for it!
Your job involves being savvy at business and compassionate about your cause at
the same time. You adapt to being part salesperson and part diplomat. You have a
group of people called your "board of directors" but you're not always sure if
they really understand how hard it is day to day. Also, you find it frustrating
that other than board meetings many of the people that are suppose to be
helping you really don't know much about them personally. After the meetings
are over and people scurry out to go home and you are left alone you begin to
question your sanity for taking a job that makes you feel like you have ten or
more bosses at one time?
Still with this as a backdrop you realize you have a job to do and you want to
do it to the best of your ability. If you are lucky you will have a job
description but sometimes that description goes on for pages and is really
worthless because it expects too much.
Asking someone to stretch is a good thing, but passing an edict expecting them
to be Super Man or Wonder Woman is just as much a piece of fiction as the
characters are themselves.
Regardless, in my years of involvement with nonprofits, I have yet to see
written in any job description that truly outlines one of the most important
aspects of this daunting job. That is the permission to believe! As the
executive director you are looked upon to be the torch bearer. While it might be
the job of the board to keep the nonprofit on its mission, as executive director
your feet must be firmly planted for today but you also must have a real vision
of the future and things to come.
Board members come and go, donors may come and go and yes so do staff; however,
there has to be a level of energy and excitement within the organization at all
times. If you are going to have a fundraiser, as the executive director, you
truly have to believe in its success and not be half hearted about it. Likewise,
if you are planning a capital campaign you have to know in your mind, heart and
soul that what you are about to undertake is so important that failure is not an
option you are willing to accept! You must say this out loud to your board and
not be afraid to fail. This takes guts! Few executive directors would be willing
to put themselves out there that much but the ones who are the best of the best
always do.
Giving permission to believe in the organization and what it stands for is what
keeps the life blood flowing through the heart of the organization. As executive
director you are the one that causes this heart to beat and you determine how
fast!
As a consultant I am often called upon to make a diagnosis and render a judgment
about the health status of a nonprofit. Sometimes I am called too late, which is
rather depressing. Other times I see the possibility of improvement but
something inside me isn't sure if it is enough to sustain the organization long
term, this is also depressing. Then there are times that make me smile. I see an
organization that, while struggling, is doing the right thing and they just need
a little nudge and encouragement in short, they need the permission to believe!
DISCLAIMER: This information
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situations. Please consult with your legal or tax advisor to supplement and
verify what you learn here.
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