Social media fundraising is the utilization of social media platforms to gather funds for a nonprofit organization. Social media fundraising offers a plethora of opportunities for nonprofit organizations to raise funds and connect with potential...
In 2012, the 92nd Street Y in New York City started a movement known as Giving Tuesday. The yearly event, stylized as #GivingTuesday for its social media slant, takes place on the Tuesday after Thanksgiving and focuses on motivating people to donate...
This post was originally published here (Features – Philanthropy Journal News) Special to the Philanthropy Journal By Karen Martinsen Fleming In May 2017 Green Mountain College (GMC), a small private, non-profit college celebrated its 180th...
Top 10 Things to Consider When Making a YouTube Strategy If your fundraising and marketing efforts include video, or you’ve been thinking of adding videos to your mix, Ben Relles can offer tips on improving your YouTube strategy. Ben was our speaker...
This post was originally published here (Nonprofit Quarterly) The 2017 Nonprofit Email Deliverability Study has been released, a national study in which the email marketing platform EveryAction collects deliverability data from 55 different...
Acquiring new donors is hard work. It doesn’t matter what type of nonprofit you are or what your cause is, getting people to make contributions is expensive and requires a lot of effort. When somebody gives to your organization and indicates that...
As many of you embark on a new fiscal year, you might consider making changes. One of the many changes that can take place includes a re-branding or creating a brand if you’re new to the NPO scene. Beth Brodovsky, from Iris Creative, shared her tips...
DonorPerfect Online’s EFT recurring gift processing has been very successful, with a lot of data to prove it. A recent improvement provides users with a better system to deal with transactions that failed to process. How? Enhanced the reporting of...
Written by Erica Waasdorp, Monthly Giving Expert and President of A Direct Solution You must absolutely start a monthly giving program. There, I’ve said it. And you’ll hear me say it time and time again. But why is this so important? I’ll tell you...
The Association of Fundraising Professionals and the Urban Institute have partnered with leading donor management systems (DonorPerfect was a founding member), to help provide data on a major problem facing nonprofits: retaining donors. It’s called...
Written by Azure Collier, social media education developer for Constant Contact A nonprofit marketer who I know personally and who happens to be a Constant Contact customer recently asked me this question: “Can you give me suggestions on how we can...