Ed Massey, Senior Associate – Diversified Nonprofit Services
Nonprofits that are successful in creating a donor base and having a high percentage of renewals from year-to-year certainly understand cultivation and how it relates to building and keeping a strong donor base. There are many steps involved in cultivation but two steps that seem so logical are often overlooked or neglected. These steps are:
Taking the time to thank existing donors
Keeping them informed about the work of the organization
During my 36-plus years of working with volunteers and donors of nonprofits, the simple step of thanking them is often neglected. Comments from donors such as, “The only time I hear from them is when they call for a donation,” are really inexcusable. Most donors will simply ignore the next request for support unless the organization takes steps to make certain this doesn’t happen.
So, how do you keep donors informed about the work of your organization? Click here to learn more!