Use of Twitter continues to grow exponentially and there is a good chance you or your organization has been thinking about how to use Twitter to communicate with donors and other constituents. But one of the simplest opportunities that Twitter provides is the opportunity to monitor what everyone, and anyone, on Twitter is saying about your organization.
That’s because unlike other Social Network tools, Twitter offers a really simple Search function
Just type in your organization’s name (or other keywords you are interest in) and you can see any recent “tweets” with those words.
Note that you will only see tweets for the last few days, so you may want to check at least once a week or set up an RSS feed (a topic for another day) to stay contiually apprised of tweets with these words.