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Donor Loyalty and Donor Retention

Building Donor Loyalty

When looking for new donors and viewing current donors, nonprofits many times use a microscope whereby they seek to identify two critical elements. First, what is the likelihood or propensity for that person to give...

Planned Giving

Planned Giving

What are planned gifts… Planned gifts include gifts through a will, charitable gift annuities, gifts of life insurance, charitable trusts and more. Below is a brief list of some of the most common types of assets that...