The year’s end is a perfect time to analyze your donors to find out who hasn’t given this year- the results may just surprise you!
DonorPerfect offers many reports that analyze your donors’ giving patterns, including LYBUNT and SYBUNT reports.
What are LYBUNT and SYBUNT reports?
The LBUNT report lists donors who gave Last Year But Unfortunately Not This Year.
The SYBUNT report lists donors who gave Some Year But Unfortunately Not This Year.
What are the benefits of LYBUNT and SYBUNT reports?
Donors who have given previously are more likely to give again if you target them directly.
Once you pull your LYBUNT and SYBUNT reports, consider doing the following:
- Send an email to these donors outlining the impact of their previous donations, thanking them, and asking them to give again.
- Mail these donors a personalized letter with the same sort of message described above.
- Nothing is more personal than a phone call. Consider giving these donors a ring!
How can I pull LYBUNT and SYBUNT reports?
Step 1. Click Reports.
Step 2. Click Financial Reports.
Step 3. Select either LYBUNT or SYBUNT.
Please note that you don’t need to choose a filter, unless you’d like to filter donors who you’re able to call.
Bolster your fundraising efforts. Try BUNTing today!
How can I turn LYBUNT and SYBUNT donors into regular donors?
Many non-profits have found that successful, automated monthly giving programs turn LYBUNT and SYBUNT donors into recurring supporters by alleviating the friction of year-end and large-ask fundraising.
Instead of asking donors to pony up large sums at the end of the year, nonprofits nurture relationships and encourage setting up monthly giving plans that are painless for donors and help create stable cash-flow for their missions.