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Motivating Action with Matching Challenges

Creating a matching challenge is one of the simplest and most effective ways to encourage a potential donor to give. The challenge gives a donor an additional incentive to give (by increasing the impact of their gift via the match), and a reason to...

Fundraising Falacies 101

It’s hard to find a good image for illogical arguments, but I found this one to be pretty funny! I have the privilege of working on many non profit boards in the local community and on a national level. These include Friends of Kids Castle...

PayPal: Friend or Foe to Fundraising?

PayPal: Friend or Foe to Fundraising?

Online donation forms are a vital part of 21st century fundraising. But online payment processing can be complicated, especially for nonprofits. In particular, small-staffed nonprofits that have little time to manage it. Too often these nonprofits...

Making Mistakes… Faster

Years ago, when computing power was incredibly expensive, software development processes were borrowed from other engineering efforts like construction. If you were a good engineer, you avoided mistakes by spending vast amounts of time designing...

Are You Making it Hard for Donors to Give?

Are You Making it Hard for Donors to Give?

Of course not, right? But maybe you’re not a good judge of how easy or hard it really is. I recently sent my mother an email with a link in it — she called me to say she didn’t know how to look at the information I was sending. My mother might not...

Using Direct Mail to Improve Email Campaigns

Using Direct Mail to Improve Email Campaigns

Email is easy, cheap and virtually immediate, but it is a real mistake to rely on it as your exclusive mechanism for communicating with your constituents. Why? Because unlike physical mail, a significant percent of emails are never received or...