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Why People Give Donations to a Cause

Why People Give

Why do people give to a cause? Have you ever asked yourself why it seems that some people are so generous with their time? You may know people who are also generous with their money. You may still know others who are...

Donor Loyalty and Donor Retention

Building Donor Loyalty

When looking for new donors and viewing current donors, nonprofits many times use a microscope whereby they seek to identify two critical elements. First, what is the likelihood or propensity for that person to give...