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Capital campaign success tips

Tips for a Successful Capital Campaign

Watch this webinar to learn the secrets of a successful capital campaign. This Nonprofit Expert webinar features Susan L. Axelrod, CFRE, PFR, who presented her thoughts and tips on “How to Run a Successful Capital Campaign” Susan approached the task...

Why People Give Donations to a Cause

Why People Give

Why do people give to a cause? Have you ever asked yourself why it seems that some people are so generous with their time? You may know people who are also generous with their money. You may still know others who are generous with both their time...

Understanding Donations

To be deductible, charitable contributions must be made to qualified organizations. Qualified organizations include, but are not limited to, federal, state, and local governments and organizations organized and operated only for charitable...

Donor Loyalty and Donor Retention

Building Donor Loyalty

When looking for new donors and viewing current donors, nonprofits many times use a microscope whereby they seek to identify two critical elements. First, what is the likelihood or propensity for that person to give? Secondly, what is the actual...